PRODUCER DIRECTOR/VIDEO EDITOR
PROFESSIONAL PROFILE
- Three-time EMMY Award Winning Video Production Professional with strong management skills.
- Storyteller, master video “Preditor” (Producer/Editor) delivering news packages, long and short form videos for social media, web and broadcast ALL within budget and deadline.
- Over 20 plus years of experience that includes: Production, consulting, writing, producing, shooting, video editing and teaching.
VIDEO NEWS EDITING
ABC News- New York, New York /2023-2026
SUPERVISOR/ VIDEO EDITOR Support editors within the Edit Operations team for ABC News programs, Good Morning America, World News Tonight, Nightline, World News Now and special reports ensuring quality control for all live productions. Editor for GMA.
NBC Universal- Telemundo/Fort Lee, NJ/2016-2024
Edit video elements create broadcast quality pieces with demonstrated news editorial judgement and sharp eye for details for top rated Spanish speaking daily 6pm and 11pm newscasts.
ADJUNCT PROFESSOR
William Paterson University/ Wayne, NJ/ September 2019-2023
Course: TV Studio Production 101
OWNER/PRODUCER/EDITOR
Soraida Peres Video Production & Consulting Services /Newark, NJ/ 2007-Present
STUDIO MANAGER
City of Newark, NwkTV Government Access Channel / Newark, NJ/ December 2008-March 2015
- Under the leadership of Mayor Cory Booker, launched the City of Newark’s first video broadcast studio. Managed the daily operation of the studio facility. Coordinating staff, field, studio productions and programming schedules.
- Created acclaimed and much needed original programming to inform residents of local and statewide government initiatives implementing web and social media tools. Partnered with WBGO radio, to televise and stream monthly show,” Newark Today”.
- Created a much needed work flow for IP networked studio and postproduction environment reinforcing quality control and increasing product creation.
- Identified resources setting budgetary objectives. Generated plans for departmental growth, marketing and increasing revenues. Budgeted and managed complex repairs and maintenance of equipment saving the City thousands of dollars. Researched equipment for purchase and systems upgrades.
PRODUCER/EDITOR/REPORTER
Cablevision, Local Programming (Newark, NJ) 1987-2007
- Achieved on time, delivery of video packages for news, magazine show, specials, and ad promotions effectively combining all news elements (writing, producing, shoot, editing)
- Supervised and mentored production techs and encouraged in house work flow procedures.
- Generated programming that increased awareness of company products by 30% and strengthened Cablevision’s brand.
- Encouraged in house workflow procedures set by Programming Manager to improve daily content turn over.
- Team leader in field and studio productions. Pitched ideas, researched stories, booked guests, coordinated shoots, wrote scripts, line produced, prepared talent for election coverage specials.
- Host of LIVE broadcast of parades and election specials. Anchored weekly news program with sound editorial judgment.
PROFESSIONAL SKILLS
Production Management, Script writing, camera operator, Media management, Post Production Editor, Producing, Directing, Short and long form videos Public Relations, Budget Management, Research Proficiency: Streaming video, Final Cut Pro, Motion, Avid Media Composer, Adobe Premiere, Microsoft Excel.
Bilingual: Spanish fluency
EDUCATION
BA: Theatre Arts & Television, Rutgers University (Newark, N.J.)
Journalism Certificate, New York University School of Continuing and Professional Studies (New York, NY)
AFFILIATIONS
National Association of Hispanic Journalists (NAHJ)
National Association of Telecommunications Officers and Advisors
Newark Civic Trust, The Citizen’s Campaign
National Academy of Television Arts & Sciences, New York Chapter
SORAIDA PERES 